SEO Canonicalization using htaccess
August 14, 2010 by rooturaj
Filed under Search Engine Optimization
Hola webmaster… since you are here I assume you are looking for a solutions to redirect duplicate looking and sounding pages on your website to a global format. In the next 3 minutes you are going to do exactly that. Read on…
By the way did you know search engines see www.domain.com , domain.com and domain.com/index.php as three separate pages. So when the search engine arrives on the site it get confused.
SE Bot: What the hell? Which one is the right URL? Ok let me pick one which ever i think is good.
What you should do? You need to 301 redirect all the versions to one global version.
Ok enough Rambling Mr Pattanaik, tell me how to do it.
Well yeah. I use the htaccess method in apache servers. Here is how to do it for your website using htaccess.
Step 1: Create an HTACCESS file. Open notepad save the file as .htaccess …thats it.
Step 2: Add this code to the file in editor.
Options +FollowSymlinks
RewriteEngine on
RewriteBase /
RewriteCond %{HTTP_HOST} ^yourdomain.com
RewriteRule (.*) http://www.yourdomain.com/$1 [R=301,L]
RewriteCond %{THE_REQUEST} ^.*/index.php
RewriteRule ^(.*)index.php$ http://www.yourdomain.com/$1 [R=301,L]
Step 3: Thats all. Upload the file to your root directory of the domain. Dont worry its not a virus or spam bot I am asking you to upload.
Now Share this post if you find it helpful.
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Hoax: Google enters SEO Business
April 30, 2010 by rooturaj
Filed under Search Engine Optimization
Now News Wire dropped a bomb yesterday declaring that “Google is planning to enter SEO Business”. But they just forgot to pack some explosives into that bomb. The result of that crazy post by Serena Shaper0 c was that half the SEO world got perturbed real bad. Questions flew everywhere and Facebook and Twitter went crazy with Serena too? How can you dare make such bid claims without valid proofs? The SEOs may be mystics but they are not dumb.
Funny thing is that some people will believe anything they read. They dont even bother to cross check the validity of the claims made by the other person. So I took some time to dig out the fact behind this all. First I arrived at this Google Forum post where a concerned SEO wanted an answers from professional whether Google is really planning to kill our profession? Similarly our dear old Matt Cutts clarified this on his twitter account.

Apparently google did post something like this on 1st April and we know how to deal with such big announcements. Remember BBC once claimed with an online show on April fools day about the improving harvest of Spaghetti noodles where europeans were plucking noodles from trees? Ha ha… So our funny reporter found the article some 27 days latter and lost her brains over it.
Hey You...its a April Fools Joke
The final product is that we have the hoax circulating the whole web and spreading like hell fire.
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Google Says Bing is the Best Search Engine – OMG Bing Is King
January 23, 2010 by rooturaj
Filed under Search Engine Optimization
Just out of curiosity I searched the term “Search Engine” on Google. I was actually testing if Google returned google.com for the term “search engine”. This is what I got. (see snapshot below)
Wow, according to Google, Bing is the No One Search Engine on the planet. Interesting, eh?

Bing Is King - Google
This was the result on google India. There were different results on Google.com.
So to what extent are these listings valid? Shall we take that as the real results? I do a wee bit of SEO so I ask from the SEO angle. Is it possible that Bing could have mustered more backlinks than yahoo and Google for the keyword “search engine”. I wonder.
What does Google want here? May be they feel shy suggesting their own name when someone asks them ‘which is the best search engine around’.
Well there is always the obvious fact that we must consider here. Since the search is being made on Google the user is aware of Google. So the result google.com looses relevance. But that does not answer the question? Is this factor included in the algorithm? If no, then these are filtered results with the previously mentioned factors included.
But if you want to filter yourself then go off completely. What does it mean when google.co.in and google.com feature on the next page of results after www.123khoj.com and www.mamma.com . I say these results are strange. What do you say?
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BING being SLOW thing
August 8, 2009 by rooturaj
Filed under Reviews, Search Engine Optimization, Technology
With the launch of BING, Microsoft’s new search engine some people have become highly optimistic about it. In particular those who did not manage to get good SERP rankings for their keywords in Google. Now with the merger of Yahoo search and Bing WWW would see bing as the single largest challenger of Google for the place of world’s most popular search engine. Well I don’t see this as an age heralded early. The combined forces of Yahoo and MSN used to control a fourth of Search engine market. Yahoo used to be the second, behind Google. It remains to be seen how well will Bing do. Will the market share rise of the ardent Yahoo followers switch over to Google?
As far as BING goes I do like some features of the SERPs. To stay up to date with the happenings I joined the webmaster’s forum at BING. You would not believe the support they provide out there totally sucks. There are a bunch of Rag Tag web master who, like parrots, recite a line or two for every query you post. The official responses are not very encouraging either. Experts are no where to be spotted. What ever you ask related to indexing, algorithms, delay in caching, geo location errors, ranking etc etc here are some answers you would invariably get.
1. BING is new so it will take some time to index.
2. BING is slow so you have to wait till your site is updated.
3. Submit your site map and URL to web master tools
4.Get more back links if you are not indexed.
I was so pissed up with the BING being SLOW thing that I even posted this back on the forum for the web master and Admins to see : -
What use is a “SLOW Thing” to anyone but the snail. If this continues, then the world would start using BING as a synonym for SLOW. Like this ..
The Traffic was very BING today.
Hurry up mate, you are BINGing down the group.
Let me know your experiences with BING web master tools or forums.




