Bhoot chad gaya re Music Video| Rakhi Sawant | Controversy
Now this is about the fiasco about the latest Rakhi Sawant album. For those who don’t already know India’s no.1 (who decides these titles – not me) item girl just launched a new album with Canadian hip hop artist IshQ Bector. So what’s the big deal?
Actually I like the marketing strategy that these people follow. This is a very interesting and low budget promotion trick that almost always delivers. All you need to do is to create a controversy. If you are even a little known celebrity the media will catapult you into limelight. TV channels will repeat your controversial music video N number (where N tends to infinity). So the normal viewer and reader will be so bugged that he will finally get the music video to see what the hell is this all about.
I did the same. Now don’t give me that look. Blame the media. Watch the video here.
Now this could be a repeat compilation of the promo video. What ever it is it tastes yuck. Rakhi is such a gross Hip Hop performer. Good try nevertheless. But she needs to try harder.
I feel the sensor board did the right thing to hold it but they gave the wrong reasons. They should have instead censored the song for being crapy. Rakhi now has a very valid reason for suing the board for holding the song just because it uses the word “kaminey”. They did allow the super hit movie “Kaminey”.
I have started a new project called the Indic Dictionary. This will cover popular household words in India and what they are called in various languages. Eventually, I will make this an easy to use app where where people can easily find something like “hing in English” or “Tea Tree Oil in Hindi” or “carrom seeds in Urdu”.