Harshit Sharma
Call center for lead generation is unquestionably one of the most vital components of any marketing strategy. 85% of B2B marketers have admitted that the call center for lead generation is their most important marketing goal.
Nevertheless, the call center for lead generation can turn out to be a time-consuming and demanding, especially because there is no one-size-fits-all answer regarding call center for lead generation.
If you are a business owner or work as a lead marketing department, you need to go to your extent to make sure whether it is more suitable to hire someone and train them in-house to market or sell your products, or whether you should be outsourcing your call center for lead generation.
There are obvious pros and cons to outsourcing which comes with the back and forth confusion of whether you should be doing it yourself or you should have someone else to handle it. This is the kind of struggle many marketers feel when it comes to calling center for lead generation.
Here, we will be laying out the benefits of outsourcing your lead to make it easier for you to decide if it is a good option for your team or if you can accomplish your company goals in-house.
Firstly, let’s understand what outsourcing is.
What is outsourcing in marketing and call center for lead generation?
If your company model is business to consumers, there is no room for outside call center for lead generation.
Moreover, if you have invested massively in training in-house marketing and sales team, or if your team has amassed in-depth knowledge and understanding of your products, it would be more beneficial for you to not outsource your leads compared to hiring and training those team members.
What in-house call center for lead generation offers is control. If you want to be able to analyze your call center for lead generation tactics and make changes on the fly, or if you want to track marketing team’s work and progress, the in-house marketing team for call center for lead generation is the way to go for you.
If you are worried about outsourcing because you are concerned about your budget, consider this: having an in-house call center for a lead generation means that you will have to hire, train and pay at least one team member for that purpose only. It would take around a year for you to be able to train that team member, and there is still the cost of overhead to consider.
If you are looking forward to saving more money, you should consider outsourcing your lead so that you can get more bang out of your bucks. The companies whose sales rep have less than a year of experience can benefit greatly from outsourcing because of the vendor’s advanced skills and expertise.
Setting specific criteria and working with proper sales development representative assures you as much control as you would have with an in-house team. If this is the case, outsourcing can prove to be a smart strategy.
Moreover, your in-house marketers might know about your products and services way too much. Mistakes are made when you assume that your customers know as much about your business as you.
This is the type of thinking that affects your company in a bad way. In marketing, your primary assumption should be that your customers know nothing about your products and services.
This assumption makes you stop and question how you can educate your prospective buyers about your products and services. About 63% of companies admit that the top marketing challenge for them is generating traffic and leads. Are you targeting those who appreciate details and data? Is your audience compiled of C-suiters who prefer a good narrative?
In order to get positive results from your call center for lead generation, you need to take the time to know all the aspects of your audience and teach them about you at the same time. Sometimes, a little help from a third party resource can make a big difference.
That leads us to the question–when should you outsource?
When to outsource and when not to?
One of the most important things you need to consider when thinking about outsourcing is your employees. Does your current team have the skills and capacity that the task requires?
You will want to consider an in-house call center for lead generation when..
- You can invest in an experienced, full-time team. In order to make the call center for lead generation work properly, you need at least two or three employees who can exclusively on targeting, content, domain, and scheduling logistics.
- Primary leads for you are coming from inbound marketing. For example, the people who have hinted that they want to hear from your company by completing a form on your website.
Outsourcing your call center for lead generation is suitable when..
- You lack the resources to invest in a full internal department.
- Your call center for lead generation requires center on cold calling and booking appointments
- You have a flawless process for qualifying leads, and you are sure of yourself that you can create one for call center for lead generation with all parties involved.
If your requirements don’t fit either category..
Consider a bridge. Email can prove to be an effective lead generator, especially to certain demographics. More than half of the surveyed consumers in the United States have been reported to check their personal email accounts more than ten times a day. They are strongly in favor of receiving updates from brands through email. If you are using email as your primary prospect, make sure that you assign someone to monitor your inboxes full time to respond to emails and arrange meetings in a timely manner.
There are a lot of benefits of outsourcing your call center for lead generation. Outsourcing can help you save time by avoiding wasting it on prospecting, identifying the most qualified leads, and setting up meetings between those leads and your salesman. With your outsourcing call center for lead generation and internal sales team working together, you can reduce ramp time and achieve lead efficiency, making your growth goals more scorable.
However, whether you choose to outsource your call center for lead generation or invest in an in-house team or a combination of both, the biggest mistake that you would be making is overestimating benefits and underestimating costs. Call center for lead generation takes patience, resources, and effort.
For a business to dedicate 10 hours a week to call center for a lead generation does not guarantee success. It requires a cross-section of experience, knowledge, and talent across the disciplines in order to create an effective process.
When you are going through your list of outsourcing considerations, understand that you are very less likely to go wrong with first-rate resources and a strong set of guidelines. In order to find a balance of keeping what you do well under your roof and outsourcing secondary priorities that can be done better by a provider, you need to closely research the advantages and disadvantages of outsourcing.
