Rooturaj's Blog

A few days ago I installed Chitika Ads to this blog of mine after getting approved by Chitika.  I had to wonder aloud scratching my head why the ads were not being displayed.  Was I doing something wrong? Did I miss some part of the ad code? I am a programmer so I know when some part of the code is missing so that last doubt could be ruled away.

After a deep search I could not find a proper guiding post that could answer my query.

Finally I decided to dig deep into the mystery so I took my Pipe and put on my Hat to do a La Holmes. Lol. Here is my report and I hope it helps you doing justice to your Chitika ads.

Lets Assume you already have registered with Chitika and have the ad code ready with you. If not Click here to get Chitika .  Make sure you have the right ad format and you pasted in a proper place on your website/blog in a fashion so that space you provide on the sites is never smaller than the original Ad size.

Now to view if the Ads are active or not add #chitikatest=keyword at the end your site url in address bar and hit enter.
for Example to see if the ads are active on my site I will use one of the following URLs :
http://rooturaj.com/#chitikatest=technology
http://rooturaj.com/society-nature/einsteins-riddle-complete-solution-to-einsteins-puzzle/#chitikatest=puzzles games

Now when you check your url with the #tag you should be able to view some stuff in the ad space. This means you Chitika ads are already active and ready to roll.

Now this is what I see for after using #chitikatest on my own blog.

So why does it not show on my website without those #tags ?

That is because  displays ads for Search Engine Traffic only, that too primarily from US or Canada. If the User arrived on your blog/site from the search engines then you should see those ads. Else they stay empty or Collapse as per your preference while creating the add unit. You could also prefer to show Non Targeted Filler ads from Chitika network. More on Chitika

Through official Adsense updates, the publishers were today introduced to a new opportunity of generating ad revenue and maximizing ad space utilization. Google is teaming up with internet advertising companies to show display ads through its own network. These ads will compete with Adwords advertisers over the same bidding methodology and content targeting algorithm.

What does the Publisher gain form this?

Well since there are more ads there will be more competition and ultimately the bid price will go up to keep the advertiser in display all the time. That directly converts into higher CPC rates. But we are more concerned about the CPM rates. Since these are display ads, those who have high traffic volume but lesser CTR could benefit form this. CPM or cost per 1000 impressions is the amount you get when your page loads 1000 times with the add appearing on it. Even though there are no clicks you still get the revenue. Big brands who are particularly concerned about a brand image use these ads. But it is not limited to brand promotion only. Image ads are known to deliver higher CTR (click through rates)

When will this be effective?

Google says this won’t be effective immediately. It will be implemented slowly over a period of time. As more third party publishers get verified and added to the ad stream revenue differences will start to show in our accounts.
Currently publishers in Europe and North America will be able to enjoy the benefits while the rest will have to wait for this opportunity.

You might be interested in the following links.(Reference)
requirements for third-party ad serving
http://adsense.blogspot.com/2008/05/introducing-third-party-ads-on-google.html